On Sunday 8th February 2015 I travelled the (short!) distance down to Kensington Olympia in West London to visit one of the most renowned trade shows on the fashion calendar. Pure London, made up of just over 800 exhibitors – 300 of which are new to the event this February, is a 3 day event which invites buyers and other fashion professionals to see next A/W 2015 trends from brands based all over the world.
I started off the afternoon watching the womenswear catwalk show which had six different scenes. Encrypted, My Street My Way, New Heritage, Streamline, Curated Eccentric and Folk Tales. Each of these demonstrated key trends for Autumn/Winter 2015.
My absolute favourite collection was the My Street My Way collection which incorporated brights and bold accessories into street style. Here are some clips!
Next, I moved on to listen to the presentation “Utilising the power of the blog” hosted by Steve Spear, Pure Talk Editor joined by Jo Stefanicki from The Fashion Parade and Francis Bacon from School Run Style who were both discussing their blogs. Some interesting questions were asked and their stories were truly inspiring!
I then continued the afternoon by heading upstairs to the Accessories and Shoes. I found lots of fabulous brands including some of my all time favourites including Vendula London, Estella Bartlett and Tatty Devine, and some new favourites Little Moose, Talented and My Flash Trash.
Next it was back to the Spirit catwalk show which included brands such as Goddiva and Neon Rose plus my one of my personal favourites Glamorous. I thoroughly enjoyed The Pretty Dress collection too!
I finished off my day by strolling through the Spirit zone. Originally, the priority of my visit had been the accessories and footwear collections but I had felt so inspired by the catwalk show that I wanted to spend some time looking through the Spirit collections. I did not feel let down and found lots of fabulous brands which I cannot wait to share with you all!
Becky at Pretty & Petit